Pace Pricing
Pace Pricing is a B2B SaaS pricing consultancy that helps software companies align pricing, packaging, and positioning with real customer value. Founded in 2021 by Bill Wilson and headquartered in Halifax, Nova Scotia, the firm works with companies from $1M to $500M ARR to rebuild pricing using evidence-based methodology — customer research, purchase simulations, and real-buyer validation. Our p
Company facts
| Founded | 2021 (5 years) |
| Employees | 1 |
| Headquarters | Halifax Regional Municipality, Canada |
| Trusted networks on Proven | 10 investor, bank and government networks offer Pace Pricing to their members |
| Member offers on Proven | 1 |
Company facts from Apollo.io company data. Network, offer and redemption data from the Proven platform. A Proven Score is published once publicly named clients are verified with sources.
Discounts for Proven network members
$500 Off Pricing Strategy Review · $500 value
If your pricing feels out of step with the value you deliver, this ninety-minute session will give you clarity, actionable fixes, and a clear next step. We’ll review your pricing, packaging, and positioning, and leave you with a recorded session and a tailored action plan your team can put to work immediately. “The clarity you brought to our pricing lowered our time to close by about two weeks... and helped us close more deals.” — Lyden Foust, CEO, Spatial (dot) ai
See Pace Pricing deals on Proven Deals
Members redeem through their investor or bank's Proven marketplace. Terms vary by network.
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Source: Proven platform data, public records and vendor websites. Vendors cannot pay to change a score. Methodology. Updated 2026-10-21.