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Gusto

gusto.com · Payroll & HR · People

Gusto provides unified payroll, HR, benefits, and compliance software for startups and technology companies managing modern workforces.

Proven Score

55 / 100

Established. Ranked #7 of 36 researched vendors in Payroll & HR. Checked 2026-10-21.

Evidence

Founded2011 (15 years) source
Market standingPrivate, valued $1B+. Valued $9.3B (June 2025 employee tender); private source
Clients named by the vendor4, of which 0 are public companies or major institutions
Clients verified on Proven2 (CRM sync or Crossbeam)
Trusted networks72 investor, bank and government networks (shown, not scored)

Clients named by the vendor

ClientCaliberSource
Commonwealth JoeNamed clientvendor page
ReachNamed clientvendor page
Kids AtelierNamed clientvendor page
RealWork LabsNamed clientvendor page

Discounts for Proven network members

6 Months Free! All In One Payroll, Benefits, HR · Up to $11,100 value

Gusto helps modern business owners build incredible workplaces by providing access to simple, automated payroll, benefits, onboarding, and HR tools — all in one, easy-to-use people platform. Tens of thousands of tech…

6 Months Free · $5,100 value

6 Months Free · $5,100 value

See Gusto deals on Proven Deals

Members redeem through their investor or bank's Proven marketplace. Terms vary by network.

Competitors in Payroll & HR

ADP79
Rippling73
TriNet66
Justworks66
HiBob65
Pave60
Gusto55
Lattice50
Factorial49
Insperity48
Culture Amp46
Paychex44
Paylocity41
Aon Radford38
Paycor36
Vensure Employer Solutions35
Personio35
ChartHop34
Ravio29
Erudit29
Levels.fyi27
Bambee27
HRLocker26
ClayHR25
Sparrow23

Source: Proven platform data, public records and vendor websites. Vendors cannot pay to change a score. Methodology. Updated 2026-10-21.